Nowadays, the size of the audience has increased , due to the fact that the invention of the Apple App Store caters for the audience's needs, as there are apps which are specifically focused on business and management, as well as entertainment apps which may also appeal to teenagers. The fact that all of these applications are in one device makes it much easier for the consumer to use and gain gratifications from.
Furthermore, the launch of new apps enable the audience to have a wider choice of consuming apps. Notably, apps are available for current affairs, for example the CNN news app enables audiences such as adults to be kept up to date with the current news around the world. In accordance to this, there are also apps which cater for students. Notably apps such as National Geographic World Atlas, Cliff Notes and Periodic, are examples of apps which are aimed at specific subjects and may be of use to students studying chemistry or geography for example.
Therefore, the Apple App store has become larger due to the fact that apps are aimed at different socio economic groups such as succeeders and aspirers and towards different professionals such as businessmen. The availability of these apps enable the audience to interact with the applications' products.
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