App Store Audience

In regards to the audience, the app store is predominately aimed at adults comprised from the A/B/C1 socio economic group, as the cost of the iPhone products, for example the iPhone 4 is in the regions of £400 - £600, therefore an older audience would have enough disposable income to buy the iPhone or similar products, as well as the apps which come with a price. The standard or the apps and thier uses make them suitable to the higher socio economic group, as they would purchase apps of value and would serve thier academic or finer interests, for example iLuv Mozart and the Periodic Table of the Elements which intends to be educational and pleasures for the audience.