In the future, media institutions will end up profiting from launching their products in the app store, as consumers will be able to purchase apps and buy different companies' products. Similarly, music institutions currently have been profiting from applications such as Apple iTunes, as they can produce their content and generate profits by selling tracks or even albums on iTunes.
In accordance, institutions may also benefit in terms of profit, as consumers have the ability to store their applications on their iPhone or smart phones , therefore have the advantage of being able to compile grocery lists on the go or even purchase music applications or songs from i Tunes.
However, media institutions may find that their applications may not be hugely successful, as other technological changes might unfold, leading to even sophisticated methods of purchasing products. Whats more, the media institutions may find that there is too much competition on the app store in the future.
The launch of specific apps on the app store seemingly make the consumer's life easier. Though, media institutions may find that they have to be even more mindful of the current products on the market and may have to launch an app which is even better than other apps. Therefore the process of refining and updating may be beneficial to specific institutions
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