Generally , the Apple App store is regarded as one of the most successful ventures by Apple, with more than $10 billion downloads of apps being breached. Though the most fascintating thing about the app store is that it caters for a range of devices, such as Apple's iPod, Mac, itouch, iPhone and iPad. By having the app store available for different devices, the audience can gain more out of apps which are available for every device and not just for thier iPhone. In contrast to thier rivals, the Android Marketplace and the OVI store, the audience can download apps to a range of devices such as a Mac and are not restricted to 1 device.
Notably, the Mac Apple app store's availability on the web allows consumers to select apps and preview them before they buy them. This service is more sophisticated , as the consumer can browse apps by category, such as games, or do a quick search for something specific. In accordance, the audience can also be recommended to buy specific Mac apps, by reading developer descriptions and user reviews. The web service for the app store allows audiences to be updated for the latest apps which are available and can flip through screenshots to preview its graphics, functions and quality.
Likewise, the app store on the iPod touch is similar with the Mac app store, as the audience can preview apps and can read reviews of apps which have been recommended by developers. Though, the itouch differs to the Mac, as the audience can watch trailers of specific apps , for example games such as Assasssin's Creed Altair's Chronicles. Like the iPhone, the audience can buy apps and be updated by Apple for the latest apps which are out . However, the iTouch's apps have to be brought through iTunes, which is another service provided by Apple, where the audience can purchse music, games and apps based around music, entertainment and work.
The iTunes store provides a base for music institutions to gain profits, as audiences have to pay for tracks or pay a fee for albums. In this way, Apple is helping music instituions , as the wave of piracy has damaged music institutions, as thier music can be downloaded illegally. What's more, iTunes also stores movies and television shows which can be downloaded and viewed at any time. The convergence offered on the Mac, itouch and iPad is more sophisticated, as the audience can preview apps and download games, movies or music from one device or a range.
The launch of the iPad in 2010 was the most eagerly awaited launch of a digitial device, as Apple was revolutionising the market with a device that could converge different services into a mobile device. The fact that the iPad stores books, games, music and a range of devices allows the audience to be more pluralistic in terms of what they download and the features they can view. Though many critics have lablelled the iPad as" a giant iPhone", thus suggesting that the features are the same as those on the iPhone. Though, the iPad is exceptional, as the larger screen and display allows the audience to read newspapers such as 'The Guardian' and also allows audiences to access email , video , images and a host of features which would not be available on any other of Apple's devices.
No comments:
Post a Comment