In terms of censorship and regulation in the app store, institutions such as Apple would find it harder to regulate all of the apps. Interestingly, apps such as '69 positions' and 'iKamasutra' are an example of applications based around adult themes. As these applications can be accessed easily, parents may be concerned at the lack of censorship and regulation on the app store. Though, Apple has been successful in banning apps such as 'Baby Shaker' and 'Wikileaks', but is still urged to do more in order to combat the wave of unregulated content available in the app store.
Similarly, there are also concerns surrounding piracy and applications , as there are applications which include pirated content and enable the audience to watch free movies. Notably, Apple decided to reject a proposal by The Sun newspaper to have an application in the App store, due to the fact that it included Page 3 with 'topless women' and was immediately removed due to complains of nudity and 'obscenity'.
Furthermore, certian audience may have oppositional readings towards texts which may condone violence or sexual content, as these adult apps may be viewed by children and may lead to them being corrupted. Though, other audiences such as adults may find that consumers should avoid these apps or try to add security to thier iPhone over the mass of unregulated content in specific apps.
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