Tuesday, 8 February 2011
Tuesday, 1 February 2011
Impact of New and Digital Media Case Study
12. Consider theoretical perspectives in relation to the impact of new/digital media in your case study.
The Apple App Store enables audiences to form relationships with other people, as there are specific apps such as Skout which focus on dating, yet social networking apps such as Twitter and Facebook allow the audience to form relationships with friends and family. In addition, apps such as 'Yada home' allow the audience to compile lists in order to do activities with their family. Yet, the App store is also a place for diversion, as the audience can purchase apps for gaming, entertainment and for social networking, therefore the app store provides these gratifications for the audience. In accordance, the audience have the power to purchase apps which are orientated around themselves and their specific interests, for example apps such as 'Noter2Lite' and 'NoteWire' allow the audience to organise their notes and documents, thus enabling them to be more organised. Similarly, apps such as 'Goal Happy' allow the audience to strengthen their identity, as they can become confident by setting goals and achieving them in short steps. As well as this, certain apps in the App Store focus on surveillance, with news apps such as 'BBC News' and 'Sky Sports News' allowing the audience to be informed of current affairs and sport by the minute.
In regards to Maslow's Hierarchy of Needs, the audience seem to purchase apps in order to fit into the crowd and make friends, as the apps that are available encourage interaction and the fact that the iPhone is successful makes people want to buy them and access the features offered by the device. The App Store also provides self actualisation needs and self esteem needs, as the audience may select apps which build confidence or enable them to strengthen current skills such as remembering things and enhancing their vocabulary by using apps such as 'Goal Happy' and 'Five a Day', where the audience have to learn five words a day.
In regards to hegemony, the fact that a vast number of consumers purchase apps from the App Store results in many institutions generating sums of money. Most importantly, the main institution Apple has the power to accept or reject applications on the basis of whether the apps are same as other apps, or if they carry the same purpose. This power held by the leading insitutions shows how they can control the means of mental production, as Apple chooses apps which would be successful or even generate more profit.
The fact that the institutions control the means of mental production suggests that they can influence what apps are included in the apps store. Yet, the audiences are more involved and not passive when it comes to purchasing apps based around their tastes. Therefore, successful apps may be updated or advanced in order to still remain popular.
In terms of globalisation, the Apple App Store is immensely successful, with 280 million apps downloaded in December 2010 and generated $250 million in revenue. Therefore, this shows how successful the institution is , as Apple has its stores in more than 20 countries around the world and distributes apps in foreign languages, for example you can access German newspapers in the App Store. The convergence of technologies on the iPhone and specifically in the App Store allow the audience to have tools in one device, for example a spirit level for building, calculator for maths or calculations, as well as newspaper apps such as the Guardian , which are available in the App Store. Also, the global convergence, allows companies to enter into foreign markets and exhibit or even distribute their products to different countries.
The Apple App Store enables audiences to form relationships with other people, as there are specific apps such as Skout which focus on dating, yet social networking apps such as Twitter and Facebook allow the audience to form relationships with friends and family. In addition, apps such as 'Yada home' allow the audience to compile lists in order to do activities with their family. Yet, the App store is also a place for diversion, as the audience can purchase apps for gaming, entertainment and for social networking, therefore the app store provides these gratifications for the audience. In accordance, the audience have the power to purchase apps which are orientated around themselves and their specific interests, for example apps such as 'Noter2Lite' and 'NoteWire' allow the audience to organise their notes and documents, thus enabling them to be more organised. Similarly, apps such as 'Goal Happy' allow the audience to strengthen their identity, as they can become confident by setting goals and achieving them in short steps. As well as this, certain apps in the App Store focus on surveillance, with news apps such as 'BBC News' and 'Sky Sports News' allowing the audience to be informed of current affairs and sport by the minute.
In regards to Maslow's Hierarchy of Needs, the audience seem to purchase apps in order to fit into the crowd and make friends, as the apps that are available encourage interaction and the fact that the iPhone is successful makes people want to buy them and access the features offered by the device. The App Store also provides self actualisation needs and self esteem needs, as the audience may select apps which build confidence or enable them to strengthen current skills such as remembering things and enhancing their vocabulary by using apps such as 'Goal Happy' and 'Five a Day', where the audience have to learn five words a day.
In regards to hegemony, the fact that a vast number of consumers purchase apps from the App Store results in many institutions generating sums of money. Most importantly, the main institution Apple has the power to accept or reject applications on the basis of whether the apps are same as other apps, or if they carry the same purpose. This power held by the leading insitutions shows how they can control the means of mental production, as Apple chooses apps which would be successful or even generate more profit.
The fact that the institutions control the means of mental production suggests that they can influence what apps are included in the apps store. Yet, the audiences are more involved and not passive when it comes to purchasing apps based around their tastes. Therefore, successful apps may be updated or advanced in order to still remain popular.
In terms of globalisation, the Apple App Store is immensely successful, with 280 million apps downloaded in December 2010 and generated $250 million in revenue. Therefore, this shows how successful the institution is , as Apple has its stores in more than 20 countries around the world and distributes apps in foreign languages, for example you can access German newspapers in the App Store. The convergence of technologies on the iPhone and specifically in the App Store allow the audience to have tools in one device, for example a spirit level for building, calculator for maths or calculations, as well as newspaper apps such as the Guardian , which are available in the App Store. Also, the global convergence, allows companies to enter into foreign markets and exhibit or even distribute their products to different countries.
Impact of New and Digital Media Case Study
11. Are there any cross cultural factors and/ or effects of globalisation involved in the impact of new technology on your case study?
The Apple App Store is indeed a globally renowned product, with Apple stores across the world. The fact that the App store offers a diverse range of content enables people from different countries to learn about the lifestyles of people from different countries. Also, the availability of the iphone and simialr products around the world shows how Apple is a global product which can be accessed in different languages. Notably, apps such as 'Learn Writing Chinese' and similar apps for cooking encourage interaction and multiculturalism.
Globalisation is also a key element behind the Apple App Store, as the applications available in the App store are developed in different languages are cater for people from countries such as Saudi Arabia, for example apps such as ' Al Mashahid Al Sayani' is a news magazine which can be accessed in the UK. Similarly, American institutions have an influence in the App store, as applications such as 'Starbucks' and 'NFL Today' enable audiences to catch up with sports from the US in different countries.
Likewise, other apps enable audiences to experience different cultures and lifestyles, for example there are applications such as 'Japanese Recipes' , 'Indian Recipes' and 'microBleach' enable audiences to be more culturalised and more accepting of other cultures.
The Apple App Store is indeed a globally renowned product, with Apple stores across the world. The fact that the App store offers a diverse range of content enables people from different countries to learn about the lifestyles of people from different countries. Also, the availability of the iphone and simialr products around the world shows how Apple is a global product which can be accessed in different languages. Notably, apps such as 'Learn Writing Chinese' and similar apps for cooking encourage interaction and multiculturalism.
Globalisation is also a key element behind the Apple App Store, as the applications available in the App store are developed in different languages are cater for people from countries such as Saudi Arabia, for example apps such as ' Al Mashahid Al Sayani' is a news magazine which can be accessed in the UK. Similarly, American institutions have an influence in the App store, as applications such as 'Starbucks' and 'NFL Today' enable audiences to catch up with sports from the US in different countries.
Likewise, other apps enable audiences to experience different cultures and lifestyles, for example there are applications such as 'Japanese Recipes' , 'Indian Recipes' and 'microBleach' enable audiences to be more culturalised and more accepting of other cultures.
Impact of New and Digital Media Case Study
10. What issues may there be regarding media effects and/or regulation/ censorship as a result of changes due to new and digital media?
In terms of censorship and regulation in the app store, institutions such as Apple would find it harder to regulate all of the apps. Interestingly, apps such as '69 positions' and 'iKamasutra' are an example of applications based around adult themes. As these applications can be accessed easily, parents may be concerned at the lack of censorship and regulation on the app store. Though, Apple has been successful in banning apps such as 'Baby Shaker' and 'Wikileaks', but is still urged to do more in order to combat the wave of unregulated content available in the app store.
Similarly, there are also concerns surrounding piracy and applications , as there are applications which include pirated content and enable the audience to watch free movies. Notably, Apple decided to reject a proposal by The Sun newspaper to have an application in the App store, due to the fact that it included Page 3 with 'topless women' and was immediately removed due to complains of nudity and 'obscenity'.
Furthermore, certian audience may have oppositional readings towards texts which may condone violence or sexual content, as these adult apps may be viewed by children and may lead to them being corrupted. Though, other audiences such as adults may find that consumers should avoid these apps or try to add security to thier iPhone over the mass of unregulated content in specific apps.
In terms of censorship and regulation in the app store, institutions such as Apple would find it harder to regulate all of the apps. Interestingly, apps such as '69 positions' and 'iKamasutra' are an example of applications based around adult themes. As these applications can be accessed easily, parents may be concerned at the lack of censorship and regulation on the app store. Though, Apple has been successful in banning apps such as 'Baby Shaker' and 'Wikileaks', but is still urged to do more in order to combat the wave of unregulated content available in the app store.
Similarly, there are also concerns surrounding piracy and applications , as there are applications which include pirated content and enable the audience to watch free movies. Notably, Apple decided to reject a proposal by The Sun newspaper to have an application in the App store, due to the fact that it included Page 3 with 'topless women' and was immediately removed due to complains of nudity and 'obscenity'.
Furthermore, certian audience may have oppositional readings towards texts which may condone violence or sexual content, as these adult apps may be viewed by children and may lead to them being corrupted. Though, other audiences such as adults may find that consumers should avoid these apps or try to add security to thier iPhone over the mass of unregulated content in specific apps.
Impact of New and Digital Media Case Study
9. Consider the effects so far, and possible effects in the future, on media institutions involved in your case study.
In the future, media institutions will end up profiting from launching their products in the app store, as consumers will be able to purchase apps and buy different companies' products. Similarly, music institutions currently have been profiting from applications such as Apple iTunes, as they can produce their content and generate profits by selling tracks or even albums on iTunes.
In accordance, institutions may also benefit in terms of profit, as consumers have the ability to store their applications on their iPhone or smart phones , therefore have the advantage of being able to compile grocery lists on the go or even purchase music applications or songs from i Tunes.
However, media institutions may find that their applications may not be hugely successful, as other technological changes might unfold, leading to even sophisticated methods of purchasing products. Whats more, the media institutions may find that there is too much competition on the app store in the future.
The launch of specific apps on the app store seemingly make the consumer's life easier. Though, media institutions may find that they have to be even more mindful of the current products on the market and may have to launch an app which is even better than other apps. Therefore the process of refining and updating may be beneficial to specific institutions
In the future, media institutions will end up profiting from launching their products in the app store, as consumers will be able to purchase apps and buy different companies' products. Similarly, music institutions currently have been profiting from applications such as Apple iTunes, as they can produce their content and generate profits by selling tracks or even albums on iTunes.
In accordance, institutions may also benefit in terms of profit, as consumers have the ability to store their applications on their iPhone or smart phones , therefore have the advantage of being able to compile grocery lists on the go or even purchase music applications or songs from i Tunes.
However, media institutions may find that their applications may not be hugely successful, as other technological changes might unfold, leading to even sophisticated methods of purchasing products. Whats more, the media institutions may find that there is too much competition on the app store in the future.
The launch of specific apps on the app store seemingly make the consumer's life easier. Though, media institutions may find that they have to be even more mindful of the current products on the market and may have to launch an app which is even better than other apps. Therefore the process of refining and updating may be beneficial to specific institutions
Impact of New and Digital Media Case Study
8. What are the political and social implications of the new technologies and the methods of their consumption?
The social implications regarding Apple's App Store would be that audiences such as teenagers are able to purchase applications which can suit their tastes and preferences. As well as this, the App Store' would be social trend , as Apple is a global brand and is successful in terms of many apps sold and the usefulness of the applications. The audience may find that the app store is a way of communicating with friends and family and is a way of becoming popular.
Similarly, the political implications of the Apple App Store would be that political parties may use applications for their advantage, for example the Conservative party have an app which measures how many seats they have in parliament and is also an interesting app for voters who can see how popular the party is in government.
In contrast, certain applications in the app store may be of social concern, as there are applications which include sexual and immoral content, for example the 'Real or Fake' application contains sexual content, which could be viewed by children. In previous years, there have been applications which have been banned due to their content. Applications such as 'Baby Shaker' was one of a few apps which was criticised , as the consumer had to try to quiet a crying baby by shaking it. This app caused outrage amongst parents, as they felt the app was 'distasteful and dangerous'. Similarly, applications such as The BILD Girl app was criticised due to its sexual content and lack of censorship, as audiences have to shake the iPhone in order for the girl to strip naked.
Along the same lines, politicians and heads of state were angered at the fact that there was a 'Wikileaks' application available in the app store. Therefore politicians would be concerned at this because the application contained documents which would be a threat to national security and relations between countries such as the UK and the US.
The social implications regarding Apple's App Store would be that audiences such as teenagers are able to purchase applications which can suit their tastes and preferences. As well as this, the App Store' would be social trend , as Apple is a global brand and is successful in terms of many apps sold and the usefulness of the applications. The audience may find that the app store is a way of communicating with friends and family and is a way of becoming popular.
Similarly, the political implications of the Apple App Store would be that political parties may use applications for their advantage, for example the Conservative party have an app which measures how many seats they have in parliament and is also an interesting app for voters who can see how popular the party is in government.
In contrast, certain applications in the app store may be of social concern, as there are applications which include sexual and immoral content, for example the 'Real or Fake' application contains sexual content, which could be viewed by children. In previous years, there have been applications which have been banned due to their content. Applications such as 'Baby Shaker' was one of a few apps which was criticised , as the consumer had to try to quiet a crying baby by shaking it. This app caused outrage amongst parents, as they felt the app was 'distasteful and dangerous'. Similarly, applications such as The BILD Girl app was criticised due to its sexual content and lack of censorship, as audiences have to shake the iPhone in order for the girl to strip naked.
Along the same lines, politicians and heads of state were angered at the fact that there was a 'Wikileaks' application available in the app store. Therefore politicians would be concerned at this because the application contained documents which would be a threat to national security and relations between countries such as the UK and the US.
Impact of New/Digital Media Case Study
7. What concerns/considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media?
In terms of the concerns regarding the institutions involved in the Apple App Store, the consequences would be that only 28,000 developers are involved in developing the applications, therefore, a need for a larger staff would be unnecessary.
Notably, different institutions such as Microsoft are concerned with the fact that Apple is trying to trademark 'The App Store', therefore different people may be concerned, as the term 'app' refers to applications in business and is regarded as being too generic.
As well as this, other concerns regarding the institutions may be that there might be competetion between different companies, for example Tesco and Sainsburys might have similar applications and may compete for audience share.
Most importantly, a huge concern posed by the Apple App store would be that there is a lack of regulation, as applications contain violent or adult themes which may be accesed by children. Therefore, Apple would have the main task in trying to regulate some apps on the basis of content.
In terms of the concerns regarding the institutions involved in the Apple App Store, the consequences would be that only 28,000 developers are involved in developing the applications, therefore, a need for a larger staff would be unnecessary.
Notably, different institutions such as Microsoft are concerned with the fact that Apple is trying to trademark 'The App Store', therefore different people may be concerned, as the term 'app' refers to applications in business and is regarded as being too generic.
As well as this, other concerns regarding the institutions may be that there might be competetion between different companies, for example Tesco and Sainsburys might have similar applications and may compete for audience share.
Most importantly, a huge concern posed by the Apple App store would be that there is a lack of regulation, as applications contain violent or adult themes which may be accesed by children. Therefore, Apple would have the main task in trying to regulate some apps on the basis of content.
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