Sunday 1 May 2011

Electronic Media and the Information Society Exam Practice

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.' (Marshall McLuhan). Do we watch the news for information or for entertainment? Do you recieve the reality of the information or the 'reality' of the entertainment?

In many ways, audiences can watch the news mainly for information, but certain audiences might expect the news to be delivered in a way that is entertianing but informs the audiences at the same time.

Evidently, educational programmes such as Brainiac on Sky 3 is constructed to be entertaining, as audiences gain instant gratification by watching programmes where they see the information being delivered in a practical way, as signified with the explosive experiments on the show. Rather than just being informed in a straightforward way, audiences can have a wider access to information across different platforms and formats, such as magazines, blogs and other sources. Audiences watch the news to be informed of current affairs and are more aware of events, as they are reported from around the world and can be explained in detail, as seen with the BBC Breakfast Show which informs audiences about issues through facts, figures and other ways.

In my view, the reality of the information is recieved more clearer through entertainment, as celebrity stories in magazines are aimed at celebrities' lives and are put across in a more scandolous and sensationalist way. Though, it can be argued that the reality of the entertainment is signified in the news, as the construction of the reporting and the way reports are compiled allow audiences to gain gratification from reports which are positive, for example The Royal Wedding or even latest results in sport.

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