7. What concerns/considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media?
In terms of the concerns regarding the institutions involved in the Apple App Store, the consequences would be that only 28,000 developers are involved in developing the applications, therefore, a need for a larger staff would be unnecessary.
Notably, different institutions such as Microsoft are concerned with the fact that Apple is trying to trademark 'The App Store', therefore different people may be concerned, as the term 'app' refers to applications in business and is regarded as being too generic.
As well as this, other concerns regarding the institutions may be that there might be competetion between different companies, for example Tesco and Sainsburys might have similar applications and may compete for audience share.
Most importantly, a huge concern posed by the Apple App store would be that there is a lack of regulation, as applications contain violent or adult themes which may be accesed by children. Therefore, Apple would have the main task in trying to regulate some apps on the basis of content.
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