Nowadays, the audience have the chance to purchase apps which seem to help the consumer and make their life easier, for example , certain apps such as 'Mind Your Business' is aimed at businessmen and allows them to take their business with them. Similarly, apps are also more converged and allow the consumer to be more organised and confident, as apps are aimed at public speaking.
The apps on offer at the App Store are more sophisticated terms of graphics and the interface, as rival companies such as Google and Nokia, which launched the OVI store offered apps, but were more basic in terms of graphics and were not as successful as the Apple's app store which has apps in different categories. The app store offers the audience a chance to be more active in terms of thier choices and can choose to purchase apps based around thier main interests, for example apps dedicated to sport, 'Sky Sports' App.'As well as this , certain apps are useful to different audience groups such as the C2/D and E socio economic group, as apps are useful for measuring, e.g the spirit meter app aimed at construction workers and people who do DIY. Though there are other apps, which encourage UGC, for example the microphone recorder app, where the audience can record sounds and edit them.
The gradual emergence of the App store in the global market was hugely successful, with 10 billion downloads reached earlier in 2011. Thus, the app store is a huge hit amongst audiences as there a thousands upon thousands of apps which have different uses , ie from games to productivity apps.
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