Impact of New/Digital Media Case Study

1. Has new and digital media had an impact upon ownership and control of the media insitutions involved in your case study? Explain in detail any impact and what exactly has changed.

In regards to my case study on the Apple App Store, the institutions or certain companies may find that through the app store,they can promote their products and make it easier for the audience to purchase their products.

Horizontal Integration leads to companies competing , for example Sainsburys and Tesco may compete on smart phones and have apps which offer cheaper prices for groceries

The apps seem to be effective in reaching out to a wider audience, as institutions may turn to technology to promote their products, for example The BBC app makes it easier for audiences to watch exclusive content of news, sport via their smart phone devices.

Also, the apps on the app store seem to give more power to Apple,as they get $17million in revenue and also have the power to accept or reject applications by companies. They may reject an app on the basis of usefulness, if two apps do the same thing, one of the apps may be rejected.

Apps such as the successful game app 'Labrynth', science apps such as 'Pocket Universe' and music apps such as 'SoundHound' are hugely successful amongst the audience,as they can use them on a daily basis, and are useful to the consumer.