This article revolves around the fact that Apple has the power to decide on which apps to include in the app store, as they would want an app which is original and is effective in terms of its use. Most importantly, the article is an example of how Apple has rejected apps, in this case the Sony Reader app, as the audience can make purchases outside the app store and sell content in the app. In this way, Sony makes a profit, which Apple is concerned about and are trying to revert, so that the purchases can be made to Apple. Yet, the article debates that this will be beneficial to publishers as their content will be bought. Though, the fact that publishers have to pay 30 percent in commission may be damaging to their business, as they have to edit their content in order to please Apple. Therefore, a moral panic around this could be that audiences feel that Apple has more power of what content people can receive or not.
Important Quotes from the article
Apple Rejects Sony Reader App, Tightens Grip on Content Sales
From now on, all in-app purchases must go through Apple.
Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times.
"We always wanted to bring the content to as many devices as possible, not one device to one store."
The news comes the day before Apple and News Corp. are supposed to debut News Corp.'s new digital magazine The Daily, and many observers predict Apple will use that opportunity to unveil a new subscription system.
"Publishers may now need to start paying Apple the 30 percent commission"
Therefore, Apple will end up with more profit, as they get some of the publishers' profit. However, audiences may feel that Apple is too powerful and unfair, as the publishers have to pay commission and not get a large profit.
"Publishers will also have to make sure all apps comply with Apple's developer guideline by March 31".
The fact that they have to comply with Apples' stantdards may have oppositional readings from publishing companies, as Apple is seemingly deciding which contetn is suitable and enforce the audience to conform to thier standards.
"...impact on the emergence of other digital newsstands as well as other dotcom giants like Amazon that offer free mobile apps..."
"... requiring people to access more content from more sources on their iPhones and iPads would require more people to buy more devices, according to The New York Times.
The fact that more content is available on the iPhone products may means that the audience have to buy more devices to store content, as these current devices may not hold bulky applications
"However, Amazon (and Barnes & Noble) may not face the same problems as Sony because they enable consumers to buy books directly from their sites, which wasn't the case with the Sony Reader Store".
The fact that Amazon Kindle allows the audience to buy books from a website causes problems for Sony where you have to pay the Sony Store to buy products
"Apple's new policy could actually benefit smaller and medium-sized publishers by offering a far larger audience through the App store than they could ever get through print". "
Smaller publishing companies can be recognised and can generate profit from appealing to a wider audience in the app store
"... mark an improved user experience and allow for easier access to their chosen material, directly from the App Store."
Audiences can easily use products on app store and choose what they are looking for in an instant.
Marcus Grimm, marketing director at Nxtbook Media implies that
" Publishers can get their content on these devices effectively without spending an arm and a leg, particularly if Apple wants 30 percent of said limbs."
http://www.audiencedevelopment.com/2011/apple+rejects+sony+reader+app+tightens+grip+content+sales
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