Primary target audiences for the media texts

Q6. Who are the primary target audience for each of your three media texts and how do you know?

The Biggest Loser US/UK

Male/ Female Audience

Both sexes are trying to lose weight, therefore a male and female audience could identify with the competitors who are trying physically to become thin. In addition, the programme would appeal to aspirers ,as they seek to be more thinner, therefore the programme fulfills audience expectations, as the show is based around losing weight

Supersize vs Superskinny

Female Audience

This programme is mainly aimed toward a female audience, as women tend to be more concerned about their beauty and body, therefore females would tend to watch the show , as it represents obese people negatively, as they are compulsive eaters. Though, the show gives dieting tips on how to become thinner by altering your lifestyle.


Panorama : Taxing the Fat

Male and Female adults

The show features an insight into junk food,with interviews with obese families and obese people such as teenage girls and men, which would enable a male and female audience to identify with them. This documentary intends to inform the audience on the dangers of junk food and the fact that it causes health problems