Virgin has three major sections of their conglomorate: Virgin Media , Virgin Consumer products such as Virgin Radio, as well as transport such as Virgin trains and radio stations.
Virgin Media
This is section in the conglomerate deals with broadband services for consumers. In addition, this section also covers Virgin TV, which competes with Sky to offer a vast range of programmes. Along with this, Virgin Media also includes phone packages which are improved in order to appeal to consumers. The addition of mobile services with the broadband service is offered by Virgin . Virgin Radio is also an established product which broadcasts globally, for example Italy, India, Thailand, France and other countries.
Virgin Consumer Products
Virgin is well known for its Megastore which allows consumers to purchase CDs, DVDs games, books, apparel and electronics from stores around the world. As well as this, Virgin also has products such as Virgin books, Virgin Wines and other commerical products which cater for the audiences' needs. The addition of Virgin Holidays makes its easier for consumers to fly with Virgin as they could offer quality services to different countries.
Virgin Transport
Virgin is widely recognised for its transport- from aeroplanes to trains, Virgin's trains travel around the UK , for example London, Birmingham, Manchester, Liverpool, Edinburgh and Glasgow, and are a vital service for many commuters . The addition of Virgin Atlantic aeroplanes allows coommuters to travel to Dubai, Florida and other countries, thus being recognised as a global brand.
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