"Digital Media, has , in many ways changed how we consume media products. Who do you think benefits most- audiences or producers?
In today's society, digital media has managed to change the way in which the audience can consume media products, as platforms such as e media allow the audience to watch news and be updated on the latest rolling news stories via websites such as BBC news, Channel 4 and ITV. In addition, the audience have freedom of speech on the e media platform, as they can create their own videos and comment on videos made by other people. Similarly, the broadcast platform benefits the audience, as they can record TV shows they have missed on their PVRs and can watch +1 channels which have been time shifted to meet the needs of the audience. As well as the audience, producers can benefit from digital media, as companies such as Apple have the power to accept or reject applications, yet developers can generate profit from selling their products on an Apple app. In addition, producers can benefit from advertising on websites as well as social networking sites such as Facebook and Twitter, where adverts are tailored to the audiences' interests.
On one hand, producers may benefit more from digital media, as the e media platform enables them to appeal to a wider audience. Notably, producers can use online advertising as a way of appealing to specific audiences, for example teenagers. Adverts such as Orange mobile which appears on the Facebook homepage is aimed at teenagers, as the company intends to attract a younger audience to sign a mobile phone contract with Orange as well as other offers aimed at a teenage demographic. As well as this adverts for concerts and marketing for radio stations such as Capital Radio encourages the audience to consume their products. In regards to news, newspaper companies such as The Guardian have a comments section beneath every article, which benefits them , as they can be informed of what people think of news stories and current affairs. Similarly, the availability of blogs on the internet , as well as journalist pages on social networking sites such as Facebook and Twitter encourage a mutual relationship between the producers and the audience, as journalists may use the audiences' blog for research, with audiences responding to articles by journalists on the comments section in The Guardian. Though, the audience may be of use for journalists, as they may provide evidence surrounding injustices, as seen with the Ian Tomlinson incident, where he was beaten by police. By accessing a video of the incident, journalist Paul Lewis was able to scrutinise the police and benefited from the mutualistion of news with the audience.
Furthermore, the producers may benefit from digital media, as companies such as Apple can reject or accept application proposals by developers, hence benefiting from having the power to control what is in the App Store. Though, it can be adjudged that the developers benefit more, as they get 70% worth of revenue from having their apps in the App store and monitoring the App Store. As well as this, media conglomerates such as News Corp have taken advantage of change in digital media, as Murdoch's launch of The Daily, an exclusive online newspaper benefits producers, as the dynamic content has been aggregated and written by over 100 journalists from News Corp's host of newspapers , for example The New York Post, The New Yorker and News International. By having a push subscription feature, The Daily can generate profit , which would benefit the producers as well as News Corp, as it the first online newspaper on a handheld device. Though, producers of news based apps such as The Guardian, Yahoo News, New York Times can benefit by having their products on a smart phones such as Blackberries, Iphones and Android phones.
On the contrary, it can be argued that audiences benefit the most from digital media, as they can subscribe to RSS feeds based around any categories, for example sport, current affairs, on news websites such as BBC News, as well as newspaper websites such as The Guardian, The Independent and The Observer and a host of newspaper sites. Whats more, audiences have the chance to catch up on programmes they have missed on catch up services such as BBC iplayer, ITV player and Channel 4OD. By having this service, audiences can select a specific time to watch their favourite programmes and are not restricted to a daily schedule. Similarly, on the broadcast platform, audiences can record TV shows on their PVRs (Personal Video Recorders) and can watch +1 channels which are time shifted in order for the audience to watch their favourite shows.
In accordance to this, the Apple App store benefits the audience, as they are more plural in the fact that they can purchase apps based around their interests for example, business apps or gaming apps. The range of apps available in different categories offers gratifications to the audience, as the apps may be tailored to a specific group such as businessmen, parents and teenagers, as well as explorers and mainstreamers, as the app store is a big brand product, with new apps being launched every day. By having a wide variety of apps, audiences such as teenagers may purchase game apps for diversion , as well as apps for keeping current, as the A and B socio economic group might want to be updated by the latest news. Furthermore, the apps may also encourage personal identity, as the audience can improve their character, with apps such as Goal Happy focusing on organisation and work. These apps may also allow the audiences such as single people to form relationships, as evident with apps such as Mind The Gap which informs the user of love nearby. In addition, the audience may also purchase apps in order to fulfill their esteem needs and self actualisation needs, as specific apps are focused on productivity, for example Mind Your Business is aimed at businessmen and appointments which can be made or cancelled. The presence of these apps may make the audiences' life more convenient and beneficial, as they as they are regarded as 'status symbols' and contain a range of apps which can be accessed in one device.
Another way in which the audience benefits from digital media is that they can create their own content and are active producers of texts. The rise of citizen journalism benefits the audience, as they can voice their opinions towards injustice, as seen with the student protests, where students campaigned against higher tuition fees. Similarly, the audience have also been crucial in showing injustice surrounding the police, who have been beating protesters in protests, as evident with the G20 protests. In accordance to this, audiences can be informed of the scandals surrounding the government, as illustrated with MP's expenses in 2010, where MPs were scrutinised for thier spending of tax payer's money on themselves. Notably, the Wikileaks dossier which exposes different government secrets to the audience, thus resulting in a transparent government.
On the whole, it can be argued that audiences benefit more from digital media rather than producers, as they can produce their own content on viral sites such as Youtube and can have freedom of speech on blogs and contribute with journalists, as well as with journalism, as they can document the injustices of governments or certain individuals, for example Colonel Gaddafi in Libya and can document footage of events as they unfold, rather than being passive viewers of news. As well as this, the audience have the ability to watch news on catch up services such as BBC iplayer, ITV player and Channel 4OD and can also record shows which they have missed via PVRs, thus making it convenient for them to watch their shows at any time. As well as this, smart phones may benefit the audience, as they can purchase apps on the App store which may be based around their interests, for example games, sport.
On one hand, producers may benefit more from digital media, as the e media platform enables them to appeal to a wider audience. Notably, producers can use online advertising as a way of appealing to specific audiences, for example teenagers. Adverts such as Orange mobile which appears on the Facebook homepage is aimed at teenagers, as the company intends to attract a younger audience to sign a mobile phone contract with Orange as well as other offers aimed at a teenage demographic. As well as this adverts for concerts and marketing for radio stations such as Capital Radio encourages the audience to consume their products. In regards to news, newspaper companies such as The Guardian have a comments section beneath every article, which benefits them , as they can be informed of what people think of news stories and current affairs. Similarly, the availability of blogs on the internet , as well as journalist pages on social networking sites such as Facebook and Twitter encourage a mutual relationship between the producers and the audience, as journalists may use the audiences' blog for research, with audiences responding to articles by journalists on the comments section in The Guardian. Though, the audience may be of use for journalists, as they may provide evidence surrounding injustices, as seen with the Ian Tomlinson incident, where he was beaten by police. By accessing a video of the incident, journalist Paul Lewis was able to scrutinise the police and benefited from the mutualistion of news with the audience.
Furthermore, the producers may benefit from digital media, as companies such as Apple can reject or accept application proposals by developers, hence benefiting from having the power to control what is in the App Store. Though, it can be adjudged that the developers benefit more, as they get 70% worth of revenue from having their apps in the App store and monitoring the App Store. As well as this, media conglomerates such as News Corp have taken advantage of change in digital media, as Murdoch's launch of The Daily, an exclusive online newspaper benefits producers, as the dynamic content has been aggregated and written by over 100 journalists from News Corp's host of newspapers , for example The New York Post, The New Yorker and News International. By having a push subscription feature, The Daily can generate profit , which would benefit the producers as well as News Corp, as it the first online newspaper on a handheld device. Though, producers of news based apps such as The Guardian, Yahoo News, New York Times can benefit by having their products on a smart phones such as Blackberries, Iphones and Android phones.
On the contrary, it can be argued that audiences benefit the most from digital media, as they can subscribe to RSS feeds based around any categories, for example sport, current affairs, on news websites such as BBC News, as well as newspaper websites such as The Guardian, The Independent and The Observer and a host of newspaper sites. Whats more, audiences have the chance to catch up on programmes they have missed on catch up services such as BBC iplayer, ITV player and Channel 4OD. By having this service, audiences can select a specific time to watch their favourite programmes and are not restricted to a daily schedule. Similarly, on the broadcast platform, audiences can record TV shows on their PVRs (Personal Video Recorders) and can watch +1 channels which are time shifted in order for the audience to watch their favourite shows.
In accordance to this, the Apple App store benefits the audience, as they are more plural in the fact that they can purchase apps based around their interests for example, business apps or gaming apps. The range of apps available in different categories offers gratifications to the audience, as the apps may be tailored to a specific group such as businessmen, parents and teenagers, as well as explorers and mainstreamers, as the app store is a big brand product, with new apps being launched every day. By having a wide variety of apps, audiences such as teenagers may purchase game apps for diversion , as well as apps for keeping current, as the A and B socio economic group might want to be updated by the latest news. Furthermore, the apps may also encourage personal identity, as the audience can improve their character, with apps such as Goal Happy focusing on organisation and work. These apps may also allow the audiences such as single people to form relationships, as evident with apps such as Mind The Gap which informs the user of love nearby. In addition, the audience may also purchase apps in order to fulfill their esteem needs and self actualisation needs, as specific apps are focused on productivity, for example Mind Your Business is aimed at businessmen and appointments which can be made or cancelled. The presence of these apps may make the audiences' life more convenient and beneficial, as they as they are regarded as 'status symbols' and contain a range of apps which can be accessed in one device.
Another way in which the audience benefits from digital media is that they can create their own content and are active producers of texts. The rise of citizen journalism benefits the audience, as they can voice their opinions towards injustice, as seen with the student protests, where students campaigned against higher tuition fees. Similarly, the audience have also been crucial in showing injustice surrounding the police, who have been beating protesters in protests, as evident with the G20 protests. In accordance to this, audiences can be informed of the scandals surrounding the government, as illustrated with MP's expenses in 2010, where MPs were scrutinised for thier spending of tax payer's money on themselves. Notably, the Wikileaks dossier which exposes different government secrets to the audience, thus resulting in a transparent government.
On the whole, it can be argued that audiences benefit more from digital media rather than producers, as they can produce their own content on viral sites such as Youtube and can have freedom of speech on blogs and contribute with journalists, as well as with journalism, as they can document the injustices of governments or certain individuals, for example Colonel Gaddafi in Libya and can document footage of events as they unfold, rather than being passive viewers of news. As well as this, the audience have the ability to watch news on catch up services such as BBC iplayer, ITV player and Channel 4OD and can also record shows which they have missed via PVRs, thus making it convenient for them to watch their shows at any time. As well as this, smart phones may benefit the audience, as they can purchase apps on the App store which may be based around their interests, for example games, sport.
Next Step
ReplyDeleteLook at advantages to audiences and producers and try to embed some quotes related to some of the platforms such as broadcasting (TV licensing) and include more textual examples from Media Guardian
Level 3/4
ReplyDeleteLevel 3: proficient and appropriate discussion and evaluation of the question
Level 4:referencing a wide range of examples, providing detailed illustration and demonstrating understanding of current ideas, debates and information about digital media and its advantages and disadvantages.
clear evidence of critical autonomy.
WWW:
Referred to a range of case studies
Detailed knowledge about them
EBI:
"Apple can reject or accept application proposals by developers, hence benefiting from having the power to control what is in the App Store"
You could link this to the marxist theory
Lots of research is used, but more analysis of the information can be done.
Pluralism- link to audiences power to select what apps they want for their phone (customising it)
do a "confident and appropriate discussion and evaluation of the question"
Improve the "structure" of the essay, separate different case studies in paragraphs