3. What impact has there been on how the media institution now has to produce the texts and the way in which the texts/products are distributed and exhibited?
The main insitution , Apple has tried to make its products more user friendly, as the app store includes millions of apps under different categories, therefore the audience can search and select which app to purchase and are able to purchase apps for free or for a fee.
In contrast to its rivals such as Blackberry and Google, the Apple App store is more sophisticated in terms of the quality of its applications and also the fact that the applications in the app store are varied, in terms of thier uses. Unlike the Ovi store or Windows' HTC marketplace, the app store is more organised and is gives more gratifications to the audience. The HTC marketplace is reliable, though it is less sophisictated, as there are not a wide range of apps to choose from and are not divided in terms of categories.
In terms of adveritising, Apple's App store exhibits its products across different platforms such as internet advertisements, viral marketing, billboard posters, tube posters as well as on the broadcast platform in the form of advertisements. By doing this, the audience would be more reluctant to experience what Apple apps have to bring. Though, other competitiors such as the Ovi store and HTC marketplace have also tried to appeal to the audience, yet the app store is more successful in terms of its reinvention and the fact that applications are being developed or new apps are available on different Apple products such as the recently released Apple iPad or even the latest Apple iPhone 4.
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