Saturday 23 October 2010

Online Media, Cleggmania and the Cowell Factor

Professor Julien Mc Dougall

How do online media and convergence impact on the ways audiences and producers use and create media?

  • In the media, there is a significant link between online media, reality TV and democracy
  • Web 2.0 seemingly allows democracy to flow- interactivity with audiences around the world
  • Democracy- UGC allows audience to make their own content and be able to express their opinions
Tony Benn looks at how democratic is the media and looks at active democrcay in the media



The idea of democracy gives the people the right to free speech

  • " talking about converged interactive media industry. Interplay between gaming, online, TV and films- it's all coming together. Ian Kingsbury, NESTA , 2010
  • David Gauntlett talks about how the media is like "an allotment where we all share things". The idea of sharing and collaborating is an aspect of democracy
  • Politicians use Twitter to look at public opinion, as evident in the period in the Leadership Debate
  • Video games part of democracy where players can modify features of the games. Part of a transmedia environment
  • Michael Wesch looks at the impact of Youtube in society- "Youtube transporms culture in society, connecting more and is a new form of literacy
  • Grame Turner- "ordinary people in reality doesn't mean the have power". In the media, Susan Boyle in Britian's Got Talent is used as a pawn by the superior, hegemenous creators.
  • In many ways Susan Boyle was explotied by the media due to her success in the show


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